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The Ultimate 250 SEO Facts That You Should Know About


The Ultimate 250 SEO Facts

1. 197.9 billion searches performed worldwide each month
2. approximately 6.6 billion web searches are performed every day
3. average about 7,500 searches are performed every single second of every day
4. Search engine users in the United States were slightly more likely to be women than men (50.3% versus 49.7%)
5. U.S. household income Internet users Less than $25,000 33,730 (13.2%) $25,000–$39,999 32,941 (12.9%)
6. Moz offers a Keyword Difficulty tool that does a good job collecting all metrics and providing a comparative score for any  given search term or phrase.
7. A common misconception is that a conversion refers only to the purchase of an item on your sit
8. Search engines generate revenue primarily through paid advertising
9.  The great majority of this revenue comes from a pay-per-click (or cost-per-click) model, in which the advertisers pay only for  users who click on their ads
10. Google is the dominant search engine on the Web in the United States
11.  In China, for instance, Baidu is the leading search engine. The fact remains, however, that in most world markets, a heavy focus on Google is a smart strategy for SEO.
12. The basic goal of a human searcher is to obtain information relevant to a specific set of keywords and/or phrases entered  into a search field, also known as a query
13.  over 1.7 billion people were using a search engine on a single day
14. about two-thirds of U.S. Internet users had an income of $40,000 or more
17. Types of quieries 1.Navigational Queries, 2.Informational Queries, 3.Transactional Queries
18. more than 80% of searches are informational in nature, and only about 10% of searches are navigational or transactional.
19.  for american customer 77% of Google users and 76% of Bing users were satisfied with their experiences.
20. 55% of people visited a business they found in the search results after searching for information on their smartphone devices
21.  Ecommerce sales reported by the U.S were $80.3 billion in the first quarter of 2015
22. in 2019 mobile ad spending will rise to $65.87 billion, or 72.2% of total U.S. digital advertising spend
23. keywords of higher relevance will be more beneficial to your site in that they best represent your site as a whole
24.  a prominent paid ad on the same search results page makes your #1 organic ranking receive as much as 20% more clicks.
25.  the top four Google SERP positions received 83% of first-page organic clicks, and that 48% of searches result in a first-page organic click

The Ultimate 250 SEO Facts….
26. As early as 2008, Google knew about 1 trillion pages on the Web. Google now knows about 30,000 trillion pages on the Web
27.  the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs)
28. When you’re researching keywords for your site, it is important to judge each keyword’s value, relevance, and potential  conversion rate.
29. The various sections outlined in the Google search results are as follows: • Search query box (1) • Vertical navigation (2)  • Results information (3) • PPC advertising (4) • Googproduct search results (5)• Natural/organic/algorithmic results (6)
30. SERPs are always changing as the engines test new formats and layouts
31.  search engines are working to develop their own knowledge of the relationships between people and things
32. Understanding how crawling, indexing, and ranking works is useful to SEO practitioners, as it helps them determine what  actions to take to meet their goals
33. Visuwords is a free tool that provides a dynamic graphical interface of words and concepts related to the search term you  enter
34.  search engines’ automated robots, called crawlers or spiders, can reach the many trillions of interconnected documents.
35. Search engines do not attempt to crawl the entire Web every day. In fact, they may become aware of pages that they choose  not to crawl because those pages are not likely to be important enough to return in a search result
36.  search engines to do two things: first, return only the results that are related to the searcher’s query; and second, rank the  results in order of perceived importance
37. Relevance is the degree to which the content of the documents returned in a search matches the user’s query intention and  terms
38. Importance refers to the relative importance, measured via citation , of a given document that matches the user’s query
39.  Visuwords is a free tool that provides a dynamic graphical interface of words and concepts related to the search term you  enter
40. The best thingt o do in social media is to reply to every comment and queries your audience send you. This way you will make a goodwill to your profile.
41. If there is no semantic match of the content of a web page to the query, the page has a much lower possibility of showing up
42. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful
43. There are also various in-browser web development tools that facilitate viewing source code in your browser of choice, as  well as detecting web applications and JavaScript libraries
44.  One of the most widely used code analysis tools is Web Developer, by Chris Pederick
45. The search engine crawler is most interested in the HTML text on the page.
46. The page title is one of the most important factors in ranking a given web page. It is the text that shows in the browser’s title bar
47.  Spending time on meta keywords is not recommended because of the lack of SEO benefit.
48.  search engines previously used the meta keywords tag. This is a list of keywords that you wish to have associated with the page
49. Search engines also read the meta description tag. However, the content of a meta description tag is not directly used by search engines in their ranking algorithms
50. well-written meta description can have a significant influence on how many clicks you get on your search listing, and  the click-through rate on your search listing can impact your ranking

The Ultimate 250 SEO Facts……..
51.  The alt attribute was originally intended to allow something to be rendered for audiences who cannot view the images
52.  search engines typically don’t recognize any text rendered in the image.
53. Search engines are also experimenting with technology to use optical character recognition (OCR) to extract text from images, but it is not yet in general use within search
54. Audio and video files are also not easy for search engines to read. As with images, the data is not easy to parse.
55. Frames and iframes are methods for incorporating the content from another web page into your web page
56. Modern commercial search engines rely on the science of information retrieval (IR).
57. In document analysis, search engines look at whether they find the search terms in important areas of the document —the title, the metadata, the heading tags, and the body of the text.
58.  Semantic connectivity refers to words or phrases that are commonly associated with one another.
59. A proximity search uses the order of the search phrase to find related documents
60. Fuzzy logic technically refers to logic that is not categorically true or false
61. Boolean searches are searches that use Boolean terms such as AND, OR, and NOT
62. Term weighting refers to the importance of a particular search term to the query.
63. IR models use fuzzy set theory  to discover the semantic connectivity between two words.
64. Search engines also attempt to measure the quality and uniqueness of a website’s content. One method they may use  for doing this is evaluating the document itself
65.  Flesch-Kincaid Grade Level Readability Formula, which considers factors like the average word length and the words  per sentence to determine the level of education needed to be able to understand the sentence
66. The method that search engines can use to evaluate the quality of a web page is measuring actual user interaction
67.  google analytic provides Google with a rich array of data on that site, including: 1.Bounce rate , 2.Time on site ,  3.Page views per visitor
68.  Google Toolbar can measure the time from when a user first arrives on a site to the time when she loads a page  from a different website
69. Google +1 button enables users to vote for a page on the page itsel
70.  Chrome Personal Blocklist Extension enables users of the Chrome browser to indicate a search result they don’t like
71.  Goo.gl  tool allows Google to see what content is being shared, and which content is being clicked on, even in closed  environments where Google web crawlers are not allowed to go
72.  If your site has better engagement metrics, this is likely to be seen as an indication of quality and can potentially boost your rankings with respect to your competitors
73. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page
74. Links from a highly authoritative page on a highly authoritative site will count more than other links of lesser authority
75. The concept of grouping sites based on who links to them, and whom they link to, is referred to as grouping sites by link neighborhood

The Ultimate 250 SEO Facts……..
76. A strict relevance- and importance-based ranking system might have shown a variety of additional government pages discussing the GDP of the United States
77. Search engines also personalize results for users based on their search history or past patterns of behavior
78.  query deserves freshness (QDF) takes several factors into account, such as:• Search volume  • News coverage  • Blog coverage
79.  Vertical search relates to breaking search into different categories, such as a search for images, videos, or local  business information
80. Knowledge graph was a set of structured databases of information that allows Google to access information without t deriving it from the Web
81. Google initially built the Knowledge Graph using data from Freebase, Wikipedia, and the CIA Fact Book
82.  Ranking Factors:• Domain-level link authority features • Page-level link metrics • Page-level keywords and content • Page-level keyword-agnostic features • Domain-level brand metrics • Usage and traffic/query data • Page-level social metrics  • Domain-level keyword usage • Domain-level keyword-agnostic features
83. Domain-level link authority is based on a cumulative link analysis of all the links to the domain
84. Page-level link metrics refers to the links as related to the specific page, such as the number of links, the relevance of  the links, and the trust and authority of the links received by the page.
85. Page-level keywords and content describes the use of the keyword term/phrase in particular parts of the HTML code  on the page
86. Page-level features other than keywords Factors included here are page elements such as the number of links on the  page, number of internal links, number of followed links, number of “nofollow” links, and other similar factors.
87. Domain-level brand metrics  This factor includes search volume on the website’s brand name, mentions, whether it  has a presence in social media, and other brand-related metrics.
88. Page-level traffic/query data Elements of this factor are click-through rate to the page in the search results
89. Page-level social metrics considered include mentions, links, shares, likes, and other social media site–based metrics
90. Domain-level keyword usage refers to how keywords are used in the root or subdomain name, and how impactful  that might be on search engine rankings
91. Domain-level keyword-agnostic features factor in the survey include the number of hyphens in the domain name, number of characters in the domain name, and domain name length.
92. if a site has a large number of low-quality inbound links that appear to be the result of artificial efforts by the publisher to influence search rankings, the site’s rankings can be lowered
93.  If your site suddenly starts to get 300 new links per day, you have either become a lot more relevant or started to acquire links in a spammy way.
94. Search engines can also look at the search history for a given user
95.  A user can disable all personalization by using Google’s Chrome browser in Incognito mode
96. A user can also depersonalize search results by performing her search query, and then appending &pws=0 to the  end of the search page URL and reloading the page.
97. the user can choose the option “Disable customizations based on web history” under “webhistory” under the  gear icon in the SERPs for not get personalized
98. “key phrase” Shows search results for the exact phrase
99. stopwords is the keywords that are normally stripped from a search query because they usually do not add value
100. keyword1 OR keyword2 Shows results for at least one of the keywords

The Ultimate 250 SEO Facts……..
101. Advanced Google Search Operators: 1.site 2.inurl: / allinurl 3.intitle:) / (allintitle 4.inanchor: / allinanchor 5.intext 6.ext: / filetype 7.related 8.info 9.cache
102. Advanced Dork, for quick access to intitle:, inurl:, site:, and ext: operators for a highlighted word on a page
103. SearchStatus, for quick access to a site: operator to explore a currently active domain
104. The number range operator can help restrict the results set to a set of model numbers, product numbers,  price ranges,
105. The filetype: operator is useful for looking for needles in haystacks
106. The related: operator will look at the sites linking to the specified site, and then see which other sites are commonly  linked to by the linking sites,These are commonly referred to as neighborhoods
107. Use the as_rights parameter in the URL to find Creative Commons licensed content
108. Vertical search is a term sometimes used for specialty or niche search engines that focus on a limited data set
109. Vertical search engines sometimes come in the form of specialty websites, such as travel sites, and local business  listing sites
110. vertical search product ofGoogle :Google Maps, Google Images, Google Shopping, Google Blog Search, Google Video,  Google News, Google Custom Search Engine, Google Book Search
111. vertical search product of Yahoo! :Yahoo! News, Yahoo! Local, Yahoo! Images, Yahoo! Video, Yahoo! Shopping, Yahoo! Autos
112. vertical search product of Bing: Bing Images, Bing Videos, Bing News, Bing Maps
113.  more than 1 billion image searches are performed on Google Images per month
114. Search engines have had to historically rely on text surrounding the image, the alt attribute within the <img> tag, and the image filenam
115. In June 2011, over 3.8 billion searches were performed on YouTube per month
116. YouTube is the third largest search engine on the Web
117. You can gain significant traffic by optimizing for video search engines and participating in them
118. the search engines are experimenting with OCR technology to look for text within images
119. News search engines must be able to retrieve information in real time and provide near-instantaneous responses
120. Local search engines search through databases of locally oriented information
121. Blog search search engine will respond to queries, but only searches blogs to determine the results
122. book search is search engine which specifically searches only content found within books
123. Google made a big splash in 2007 when it announced Universal Search, the notion of integrating images, videos,  and results from other vertical search properties directly into the main web search results.
124.  Google is the dominant search engine in many countries
125. Google receives 54.3% of all searches performed worldwide as of April 2014

The Ultimate 250 SEO Facts……..
126.  China has the largest Internet usage in the world, with 618 million users in 2010
127.  Baidu had about 70% market share in chaina
128. yandex market share in Russia comprised about 62% of all searches in April 2014
129. Naver was estimated to have about 70% market share in South Korea in March 2014
130.  Seznam had more than 60% market share in the Czech Republic in jan 2014
131. The search engines are constantly tuning their algorithms
132. Search engines now drive a large volume of highly targeted traffic from people intent on accomplishing research-based , purchase-oriented, and content consumption goals
133. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy
134. Search engine optimization is a technical marketing function that relies upon both content creation and technological  development
135. MarTech are beginning to provide platforms for learning and growth within the powerful intersection of  marketing and technology.
136. Organic search, as a source of highly targeted traffic, is one of many viable online marketing channels
137. Developing an SEO strategy involves performing extensive keyword research to determine which search queries people actually use
138.  SEO process involves developing a site architecture strategy (see Chapter 6) and a content development/editorial strategy  (Chapter 7) to help the site’s pages achieve competitive search engine exposure for a broad range of potentially relevant terms.
139. Increasing online visibility and driving targeted traffic are the first steps to success with SEO
140. the second step is measuring the performance of that traffic to determine whether the overall website and business objectives are being achieved
141.  most organizations, goals are defined as generating sales, leads, or advertising revenue.
142.  An important component of SEO is to deliver not just traffic, but targeted traffic that has the potential to conver t into these actions
143. SEO generally brings a higher ROI when compared to TV, print, and radio advertising campaigns
144. The ever-changing, dynamic nature of the search marketing industry requires constant diligence, and  SEO professionals must maintain a research process for analyzing how the search landscape is changing
145. Navigational query is a query with the intent to arrive at a specific website or page
146. Informational query is a search performed to receive an answer to a broad or direct question, or to  research and explore information around a specific topic with no specific source in mind
147. An important part of SEO and general online success is the creation and optimization of high-quality  content for your users.
148. Understanding what customers do when they are searching for products or services like yours is one of  the most basic functions of SEO
149.  Development of highquality, engaging content for your users increases the available real estate for organic  search queries
150. content is the major source of information that search engines use to determine what your site is about

The Ultimate 250 SEO Facts……..
151. To establish  as a leader, Site must create fresh, unique, engaging content that differentiates the site from  its competitors
152.  important for the SEO practitioner to understand the target audience
153. A critical factor to understand before you launch your SEO efforts is the nature of the market in which you are competing
154.  natural search is intensively competitive.
155. To get a very quick read on keyword competitiveness, use the Google AdWords Keyword Planner to see what your  cost per click (CPC) could be if you bid on your target phrase in a pay-per-click (PPC) campaign
156.  Higher CPC prices in Google AdWords often mean that the terms are more competitive in organic search as well.
157. Understanding the strengths and weaknesses of your competition from an SEO perspective is a significant part of formulating your own SEO strategy.
158. SEO tools such as SEMRush and SearchMetrics can provide insight into your competitors’ SEO performance.
159.  In October 2014, the Internet Advertising Bureau measured Internet advertising revenues for Q3 2014 at $12.4 billion,  a 17% increase over Q4 2013.
160.  keyword targetting goal here isn’t typically to select specific keywords, but rather to create high-quality content that  naturally targets interesting, searched-for terms
161. highly crawlable link structure is critical to getting all of your content indexed
162. One of the most direct monetization strategies for SEO is driving relevant traffic to an ecommerce shop to boost sales
163. PPC advertising is an excellent way to test the efficacy and potential ROI of keyword targets
164. powerful application of SEO is to use it for branding purposes
165.  One of the better-known methodologies for business planning is the SWOT (strengths, weaknesses, opportunities, threats)  analysis
166. Identifying strengths is typically one of the easier objectives inSWOAT
167. Parsing opportunities requires a combination of strength and weakness analysis
168. Conducting SWOT analysis from a web marketing and SEO perspective is certainly one of the most valuable first steps you can take as an organization poised to expend resources
169. SEO strategy should be incorporated into the site planning process long before your site goes live
170. Before you start the SEO process, it is important to identify your target audience, your message, and how your message is relevant
171. In a smaller organization or a startup environment, you and your team members may have to wear more than one of these hats
172. A successful SEO team understands all of these interactions and is comfortable relying on each team member  to do his part, and establishing good communication among team members is essential
173. SEO is a technical process, and as such, it impacts major technology choices
174. Dynamic URLs are URLs for dynamic web pages (which have content generated “on the fly” by user requests
175.  Learning about SEO is not a requirement to get a software engineering degree or become a web developer

The Ultimate 250 SEO Facts……..
176. One of the most basic decisions to make about a website concerns internal linking and navigational structures
177. Keyword research is a critical component of SEO.
178. Linking between articles that cover related material can be very powerful
179. Anchor text has generally been one of the golden opportunities of internal linking,
180. Breadcrumb navigation is a way to show the user where he is in the navigation hierarchy
181.  A page that is only one click from the home page is clearly important
182. If you are building a website, you need to build a mobile version if you want to take full advantage of organic search through SEO—and depending on your busines
183. Single-page applications (SPAs) are web applications that use AJAX and HTML5 to load a single HTML page in a web browser
184.  Commonly used frameworks for SPA development include Angular.js, Backbone.js, and Ember.js,
185. Auditing an existing site is one of the most important tasks that SEO professionals encounter
186. Perform a site:<yourdomain.com> search in the search engines to check how many of your pages appear to  be in the index
187. Descriptive means keyword-rich but not keyword-stuffed
188. Make sure the <title> tag on each page of the site is unique and descriptive
189. make sure every page has a unique meta description
190. Use the Google Search Console “Robots.txt fetch” to check your robots.txt file
191.  site makes intelligent use of anchor text in its internal links
192.  Use a backlinking tool such as LinkResearchTools, Open Site Explorer, Majestic SEO, or Ahrefs Site Explorer & Backlink Checker to collect data about your links
193. deep links will help drive the ranking of key sections of site
194. Poor coding can have some undesirable impacts. You can use a tool such as SEO Browser to see how the search engines see the page.
195. keyword review steps:  1: Keyword research 2: Site architecture 3: Keyword mapping 4: Site review
196. Analytics software can provide you with a rich array of valuable data about what is taking place on your site
197. Log files contain a detailed click-by-click history of all requests to your web server
198. Google Search Console and Bing Webmaster Tools provide valuable insight into how the search engines see your site,  including external link data, internal link data, crawl errors, high-volume search terms, and much, much more
199. less ethical websites will obtain links from a multitude of irrelevant and low-quality sites.
200. look at cached (archived) versions of your competitors’ pages by clicking on the Cached link next to their search  results in Google to see whether they’re doing anything too aggressiv

The Ultimate 250 SEO Facts……..
201. to know  how much traffic are getting. Simply go to Compete, Quantcast, Search Metrics, or SEMRush and search  on the competitor’s domain.
202. Keeping a log of changes to your site is absolutely recommended. If you’re not keeping a timeline , you will have a  harder time executing your SEO plan and managing the overall SEO process
203. Your log should track all changes to the website, not just those that were made with SEO in mind
204. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted
205.  check the Internet Archive’s Wayback Machine to see whether it has historical logs for your website
206. want to actively track the indexing level of your site in order to develop and maintain a site with the highest  accessibility and crawl efficiency.
207. The most fundamental objective of any SEO project should be to drive the bottom line.
208.  More relevant traffic should mean more revenue for the busines
209. Chances are that you have content that you have never published on your website. This content can be immensely valuable to your SEO efforts
210.  If you have unique data sets or written material, you should apply it to relevant pages on your site
211. if you have user-generated content (UGC) options available to you and you see value in the content your users produce
212. spending some focused time properly planning your SEO strategy before implementation will pay big dividends in the long run.
213. Keyword research is one of the most important, valuable, and high-return activities in the search engine marketing fiel
214. Every search phrase that’s typed into an engine is recorded in one way or another, and keyword research tools such  as the ones we discuss in this chapter allow you to retrieve this information
215. In September 2013, to coincide with its 15th birthday, Google announced a major change to its search algorithm, called Hummingbird.
216. The Hummingbird algorithm attempts to determine the true meaning behind what a user is searching for, rather  than simply returning results for the exact query she uses.
217. Hummingbird is neither about shortening or lengthening queries—it’s a complete rewrite of the search platform
218. One of the smartest things you can do when initially conducting keyword research is to brainstorm original ideas with the participants in the business before getting keyword tools involved
219. Review your competitors’ websites and see what keywords and phrases they use for their products and services  that compete with yours
220. from leveraging services like Usertesting.com to simply spending time talking to your customers about how and  why they use your site
221.  wide variety of options are available for performing keyword research, including tools provided by the search engines, tools developed by third parties, and tools for complex keyword analysis of terms culled during research
222. If you are new to keyword research, consider starting with the Google AdWords Keyword Planne
223. Using the very cool Google date range operator, shown in Figure 5-4, you can determine how many times in the past day, week, month, or year new content related to your term was added to the Google inde
224. large array of tools exists to give you direct insight into the volume of searches performed on specific keywords, and also to help you discover new keywords to consider.
225. The Keyword Planner provides multiple ways to search: based on words/phrases, based on websites/landing pages,  and based on categories.

The Ultimate 250 SEO Facts……..
226. Within the Google AdWords Keyword Planner is an option to “Get click and cost performance forecasts” that allows  you to get forecasts of traffic on different keywords
227.  the Keyword Planner will return the predicted number of clicks per day, impressions per day, cost per day for those  clicks and average ad position, as well as additional breakdown on a per-keyword basis, including clicks, impressions, cost,  click-through rate, average cost per click, and average ad position
228. The Google AdWords Keyword Planner gets its data from Google’s search query database.
229. Google Trends allows you to view the popularity trend of a keyword over time and by geography
230. Google Trends gets its data from searches performed on Google.
231. The Bing Keyword Research tool generates keyword suggestions based on a search term or website you enter.
232. The Bing Keyword Research tool obtains its data from Microsoft’s Bing search query database.
233. A very popular third-party tool for keyword research is Trellian’s KeywordDiscovery,
234. Trellian derives its keyword data primarily from aggregated historical global data purchased from ISPs
235. Experian Hitwise offers a wide range of competitive and web statistics via its service
236.  Hitwise derives its data from more than 25 million people’s interaction with the Internet (10 million from the United States
237. ComScore Search Planner is a tool that provides a wide range of data as a result of monitoring the behavior of  actual users on the Interne
238. The fast, powerful keyword tools from WordStream are completely free . The Free Keyword tool delivers thousands  of keyword suggestions, including long-tail keywords, from a constantly updated database of more than a trillion  unique search queries.
239.  wordstream buys its data from ISPs, browser toolbar providers, and search engines
240. SEMrush includes the following tools and reports: Organic Research, Advertising Research, AdSense, Keyword Research,  Site Audit, Domain vs. Domain, Position Tracking, and Backlink
241. SEMrush pulls its data directly from Google search engine results and maintains dedicated databases of this information
242. It’s also possible to use SEMrush to do keyword research on your competitors. This is particularly useful if you have competitors whom you know are successful in their marketing effort
243. The Searchmetrics suite is an SEO platform that is generally used by enterprise
244. Searchmetrics gets its data from the Google SERPs and Google Keyword Planner.
245. google  auto complete,this Google feature automatically “suggests” queries related to a word or starting with the same word
246. google instant:Google gives results that appear in the search page even before you have completed the search query.
247.  Soovle shows you real-time search terms as you type them, ordered by popularity, just like Google Suggest
248. Ubersuggest is a free tool based on Google Autocomplete. It runs a bunch of variants based on the term that you  have entered
249. KeywordSpy offers a variety of services but primarily offers insights into paid search volumes and costs per click
250. Visual Thesaurus is another graphical tool that shows the definition of the keyword entered as well as related terms  and concepts.  

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One thought on “The Ultimate 250 SEO Facts That You Should Know About

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