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We are the best Indian Digital Marketing services agency company located in Chennai, as digital marketing is undeniably the must-needed aspect for a business today as every customer has their digital presence on the internet where they search google for information; it is hard to imagine growing a company without having Digital Marketing strategies.
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Frequently Asked Questions (FAQ)
1. Understand the requirement
2. Develop the Product
3. Test the product.
1. Building User Flow / Diagram for each screen
2. Creating Wireframes
3. Choosing Design patterns, palettes, and elements
4. Creating mockups
5. Creating an animated prototype and asking testable questions
6. Give final touches to the mockup based on user feedback
Mobile Application Development
Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Hence, the mobile development process involves creating installable software bundles (code, binaries, assets, etc.) , implementing backend services such as data access with an API, and testing the application on target devices.
Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Hence, the mobile development process involves creating installable software bundles (code, binaries, assets, etc.) , implementing backend services such as data access with an API, and testing the application on target devices.
Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Hence, the mobile development process involves creating installable software bundles (code, binaries, assets, etc.) , implementing backend services such as data access with an API, and testing the application on target devices.
Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Hence, the mobile development process involves creating installable software bundles (code, binaries, assets, etc.) , implementing backend services such as data access with an API, and testing the application on target devices.
Mobile Applications and Device Platforms
There are two dominant platforms in the modern smartphone market. One is the iOS platform from Apple Inc. The iOS platform is the operating system that powers Apple’s popular line of iPhone smartphones. The second is Android from Google. The Android operating system is used not only by Google devices but also by many other OEMs to built their own smartphones and other smart devices.
Although there are some similarities between these two platforms when building applications, developing for iOS vs. developing for Android involves using different software development kits (SDKs) and different development toolchain. While Apple uses iOS exclusively for its own devices, Google makes Android available to other companies provided they meet specific requirements such as including certain Google applications on the devices they ship. Developers can build apps for hundreds of millions of devices by targeting both of these platforms.
Alternatives for Building Mobile Apps
There are four major development approaches when building mobile applications
- Native Mobile Applications
- Cross-Platform Native Mobile Applications
- Hybrid Mobile Applications
- Progressive Web Applications
Each of these approaches for developing mobile applications has its own set of advantages and disadvantages. When choosing the right development approach for their projects, developers consider the desired user experience, the computing resources and native features required by the app, the development budget, time targets, and resources available to maintain the app.
- Native Applications
- Cross-Platform Applications
- Hybrid-Web Applications
- Progressive Web Applications
Why Choose the Hybrid/Cross-platform Approach?
One problem with native mobile application development is that it requires a highly specialized skill set. Although there are large and vibrant developer communities for C and Java — the language families that are mostly used for native development –, there are fewer developers who are knowledgeable in platform-specific versions of those languages and their respective IDEs. In fact, skilled native app developers are in such demand, that many companies are hard-pressed to hire and retain them on staff, and instead they frequently have to resort to outside 3rd party design and development houses to build their apps for them.
How Hybrid and Cross-platform Frameworks Work?
Hybrid apps allow developers to use web technologies of HTML5/CSS/JavaScript and then encapsulate those web applications in a container that allows the web application to act like a native application on the device. Since hybrid mobile apps are just web apps running on an embedded browser environment, most of the code from a web app can be used to build a mobile app. As rendering and runtime performance of mobile browsers are ever-increasing, hybrid development is a viable alternative for web developers who want to build mobile apps quickly.
Similarly, PWAs are written using traditional web application programming technologies usually including some variant of JavaScript, HTML5, and CSS, and are accessed initially through a browser on the device or computer.
Most cross-platform frameworks such as – React Native and Native Script – provides native components to work with the cross-platform code, while some others such as Flutter and Xamarin compiles cross-platform code to the native code for better performance.
The Mobile Application Development Lifecycle
There are two interlinked core components of a mobile application: 1) the mobile application “Front-End” that resides on the mobile device, and 2) the services “Back-End” that supports the mobile front-end.
Front-end vs. Back-end
In the early days of the modern smartphone applications era, mobile applications went through a similar evolution as first websites. At first, the applications and sites where wholly contained within themselves and acted as little more than static advertisements for the brand, company, product, or service.
However, as connectivity and network capabilities improved, the applications became increasingly connected to sources of data and information that lived outside of the app itself, and the apps became increasingly dynamic as they were able to update their UI and content with data received over the network from queries to data sources.
As a result, the mobile front-end applications increasingly rely on and integrated with back-end services which provide data to be consumed through the mobile front-end. Such data can include, for example, product information for e-commerce apps or flight info for travel and reservation apps. For a mobile game, the data may include new levels or challenges and scores or avatars from other players.
How Front-end ‘Talks’ to the Back-end?
The mobile front-end obtains the data from the back-end via a variety of service calls such as APIs. In some cases, these APIs may be owned and operated by the same entity developing the mobile application. In other cases, the API may be controlled by a third party and access is granted to the mobile application via a commercial arrangement.
For example, a developer may obtain social media or advertising content by making calls to media or advertising company services. In this case, a developer may have to sign a contract in order to obtain credentials and a key that grants access to the API and governs how that developer can use it, how much it will cost, or how frequently it may be called, or how much data can be requested over what time period.
Why Developers Use a Cloud-backend?
For most of the applications, mobile developers are responsible for creating and managing the back-end services for their application. The mobile developer may not be an expert or even particularly skilled in spinning up and running a back-end infrastructure.
In such a case, developers may prefer to take advantage of a cloud services provider — a backend-as-a-service provider — that handles all of the drudge work and heavy lifting of managing back-end capabilities, so the developers can focus purely on the features and functionality they are building in their app, without having to worry about scalability, security, and reliability.
The Mobile Application Front-End
The mobile front-end is the visual and interactive part of the application the user experiences. It usually resides on the device, or there is at least an icon representing the app that is visible on the home screen or is pinned in the application catalog of the device. The application can be downloaded from the platform app store, side-loaded directly onto the device, or can be reached through the device’s browser, as in the case for PWAs.
What a Front-end Development Workflow Looks Like?
When a developer says they are a mobile application programmer, they are most often referring to this front-end part of the application, and they are skilled in the languages and technologies that are used to create this front-end application.
Depending on the size of the team producing the app, there may be many different people involved in the design and development of the front-end mobile app. The team size can range from a single developer who does everything associated with building the app, to tens, hundreds, and more people with specialized skills.
For example, there may be dedicated creative/graphics designers who are responsible for creating visual elements of applications like icons, backgrounds, colors, themes and other parts of the app. The team may also have user experience and user interface designs who work on the layout of the components, how they interact with each other and the user. In the case of certain types of games, a team may include motion graphics developers and even engineers who develop engines that govern the physics of how components move in the app, like a car in a racing game.
How Mobile Aps Integrate with the Backend?
Regardless of the size of the team, a critical element of the development effort is building the app logic that is responsible for making network calls to the back-end services, retrieve data and update the data in the back-end systems with new information generated from the app.
These back-end services are typically accessed through a variety of application programming interfaces, most commonly known as APIs. There are different types of APIs, such as REST and GraphQL, and there are also a wide variety of means and styles of accessing them. While some back-end service APIs are available directly to the application through calls in the platform itself, many of the specialized services have to be integrated into the app via a software development kit, commonly known as an SDK. Once the SDK has been added to the app via the development environment, then the application can make use of the APIs defined in the SDK.
How to Interact with the Backend Data?
An example of a back-end service for a mobile front-end could be a database that contains information used in the app. To access the database directly, the mobile developer would have to know the network location of the database, the protocol for accessing the database, the credentials for authenticating and authorizing the data access, and the specific database commands needed to extract the needed data.
Alternatively, the developer can utilize a specialized API when interacting with the database; the developer may only have to know the parameters needed in a method call to get or updated the needed information. In some cases, the mobile developer may develop these APIs themselves or use the API definition provided to them by the owner/operator of the back-end resource.
Typically, a REST API is used to interact with data sources on the cloud, such as a cloud database. A GraphQL API is also another option for developers, as it makes easy to work with backend data in a mobile application. GraphQL provides querying support through a single API endpoint, and a data schema that can be used to build and easily extend data models that are used in the app.
The Mobile Application Back-End
Regardless of what front-end platform or development methodology is being used, delivering high-quality mobile applications that delight and retain users requires reliable back-end services.
Given the critical importance of back-end services for the success of the mobile application, the developers have several important architectural decisions that they must consider. These decisions include which services should they build themselves and which third party services should they leverage, and then should they run and maintain their own services or should they take advantage of 3rd party services.
The answer is increasingly clear; to improve developer productivity and efficiency, mobile app programmers should only build their own services if they are highly specific to the domain of the application and embody unique intellectual property. Also, even for the services they build themselves, they should almost always leverage cloud-based services to build and maintain their backend infrastructure.
Key Mobile Application Services
There are hundreds of cloud and 3rd party services that mobile application developers can leverage to speed up the development and delivery of their applications. However, it’s unlikely that a developer is going to be able to become an expert in each of these individual services.
Instead, the mobile developers should look for a development environment that makes it easier for them to integrate, use, and consume the most commonly required capabilities into their application quickly and easily, while still preserving the freedom to take advantage of the many individual services available.
Essential
- User Sign-up/Sign-in and Management
- Social login (Facebook sign-in, Twitter sign-in, etc.)
- Analytics and User Engagement
- Push Notifications
- Real Device Testing
Data Services
- Cloud Storage
- Real-time and Offline Data
- Application Logic/Cloud Functions
Machine Learning
- Conversational Bots
- Image and Video Recognition
- Speech Recognition
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Frequently Asked Questions (FAQ)
LinkedIn was designed as a virtual networking platform for business professionals. In order to generate leads and referrals, you must first ensure users understand your brand by posting a short introductory video and thoroughly filling out your profile. Broaden your audience by joining groups, adding connections to your network, and inviting connections to like/ follow your page. Vingsfire is the leading social media marketing in Chennai.
While there is no right number of hashtags, standards best practices recommends using an average of 11 hashtags on each social media post for ultimate reach and growth. Always use hashtags that fit your brand, message, community, and industry. Branded hashtags are great for specific products, services, and campaigns. Vingsfire is the best social media marketing agency in Chennai.
All of us at Pink Dog Digital are big believers in email marketing campaigns, as all small businesses should be. Unlike social media platforms, emails are personal and individualized to your most loyal consumers. The email content is designed specifically for individuals who are interested in and have agreed to receive email communications from your company. Emails allow you to communicate directly with your audience, which can turn an interested user into an active consumer. Vingsfire is rated as a social media marketing service in Chennai.
The simple answer: yes. The more complicated answer: yes and no. Vingsfire is the best social media marketing consultant in Chennai.
If your business account has over 10,000 followers, the best way to share links is through the swipe-up feature on your story. If you do not have 10,000 followers, small businesses can easily add links to your profile bio, include links in your captions, and create shoppable posts or stories. Vingsfire is a leading social media marketing specialist in Chennai.
When first getting started with marketing automation, determine the routine marketing activities your company participates in on a daily basis. This includes posting on social media, social media engagement, research, emails, track analytics, and project management. All of these tasks can be pre-scheduled and automated to save time and maximize efficiency. Vingsfire is the best social media marketing expert in Chennai.
Marketing automation can save an abundant amount of time, but there are several tasks that should not be automated. All content for the website, blog, and social media should be original and authentic to your brand. Content can be scheduled ahead of time, but should not be crafted by a software program. This will prevent your brand from becoming inauthentic and robotic. Vingsfire is the best social media marketing company in Chennai.
Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales. Vingsfire is the best Digital marketing services company in Chennai.
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more. By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers. Vingsfire is the best social media marketing in Chennai.
Facebook is a free social networking site. Users do not have to pay to create profiles or business pages unless they wish to market their page through ad campaigns. Simple and easy to use, Facebook Ads can help businesses boost their visibility, market products, or promote events. Vingsfire is top social media marketing company in Chennai.
While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals. Vingsfire is an effective social media marketing company in Chennai.
Social media platforms allow users to connect and engage with one another through shared content. These websites were originally developed for social networking, but since then, social media has become a popular marketing approach. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness. Vingsfire is the best social media marketing platform in Chennai.
The key to getting subscribers to open your emails is by writing a stellar subject line every time. Other than your company name, that’s all they have to help them make that split-second decision when they see your email in their inbox. Vingsfire is a leading Email marketing company in Chennai.
The two most important metrics for email marketing are the open rate and the click-through rate. If your emails aren’t getting opened, subscribers will never see your full marketing message – and if they’re opening them, but not clicking through to your site, your emails aren’t converting. Vingsfire is the top social media marketing management company in Chennai.
If you have the resources to write that extra content, and the flexibility within your niche to divvy your subject matter up into segments, then by all means, yes! Segmenting, Vingsfire is the best social media marketing agency company in Chennai.
The single best piece of advice we can give when it comes to writing a marketing email is to keep the following in mind: The purpose of every email you write is to deepen, Vingsfire is the top-rated Email marketing service company in Chennai.
The average person will only spend about 20 seconds reading an email, so use that as a guideline. If your email will take longer than 20 seconds to read, make sure that the most important information, as well as your call to action and links, are located near the top, where they can be seen without having to scroll down. Vingsfire is the best digital marketing and social media marketing company in Chennai.
This is another case for A/B testing. There’s no one right answer, even though some people swear by the gorgeous, eye-catching images of HTML emails, and others maintain that simple text looks best in every email program and is never blocked like an image can be. Once again, it all depends on your particular audience and their preferences, so try both and see which one is most successful. Vingsfire is the best social media marketing agency services company in Chennai.
Once again, the answer to this question differs from business to business. And once again, testing is the way to find out what works best. As a general rule, weekends and
As often as you can, without getting annoying. How’s that for a vague answer? But it’s true – you want to send frequent emails, but not so frequently that people start unsubscribing or worse, marking them as spam. Where’s the happy medium? Unfortunately, it’s different for each business. For some, once a month is plenty, while for others, daily emails are just fine. Again, it’s a matter of experimentation and testing to see what your particular audience responds best to. Vingsfire is affordable social media marketing in Chennai.