The Ultimate 250 SEO Facts 1. 197.9 billion searches performed worldwide each month |
2. approximately 6.6 billion web searches are performed every day |
3. average about 7,500 searches are performed every single second of every day |
4. Search engine users in the United States were slightly more likely to be women than men (50.3% versus 49.7%) |
5. U.S. household income Internet users Less than $25,000 33,730 (13.2%) $25,000–$39,999 32,941 (12.9%) |
6. Moz offers a Keyword Difficulty tool that does a good job collecting all metrics and providing a comparative score for any given search term or phrase. |
7. A common misconception is that a conversion refers only to the purchase of an item on your sit |
8. Search engines generate revenue primarily through paid advertising |
9. The great majority of this revenue comes from a pay-per-click (or cost-per-click) model, in which the advertisers pay only for users who click on their ads |
10. Google is the dominant search engine on the Web in the United States |
11. In China, for instance, Baidu is the leading search engine. The fact remains, however, that in most world markets, a heavy focus on Google is a smart strategy for SEO. |
12. The basic goal of a human searcher is to obtain information relevant to a specific set of keywords and/or phrases entered into a search field, also known as a query |
13. over 1.7 billion people were using a search engine on a single day |
14. about two-thirds of U.S. Internet users had an income of $40,000 or more |
17. Types of quieries 1.Navigational Queries, 2.Informational Queries, 3.Transactional Queries |
18. more than 80% of searches are informational in nature, and only about 10% of searches are navigational or transactional. |
19. for american customer 77% of Google users and 76% of Bing users were satisfied with their experiences. |
20. 55% of people visited a business they found in the search results after searching for information on their smartphone devices |
21. Ecommerce sales reported by the U.S were $80.3 billion in the first quarter of 2015 |
22. in 2019 mobile ad spending will rise to $65.87 billion, or 72.2% of total U.S. digital advertising spend |
23. keywords of higher relevance will be more beneficial to your site in that they best represent your site as a whole |
24. a prominent paid ad on the same search results page makes your #1 organic ranking receive as much as 20% more clicks. |
25. the top four Google SERP positions received 83% of first-page organic clicks, and that 48% of searches result in a first-page organic click The Ultimate 250 SEO Facts…. |
26. As early as 2008, Google knew about 1 trillion pages on the Web. Google now knows about 30,000 trillion pages on the Web |
27. the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs) |
28. When you’re researching keywords for your site, it is important to judge each keyword’s value, relevance, and potential conversion rate. |
29. The various sections outlined in the Google search results are as follows: • Search query box (1) • Vertical navigation (2) • Results information (3) • PPC advertising (4) • Googproduct search results (5)• Natural/organic/algorithmic results (6) |
30. SERPs are always changing as the engines test new formats and layouts |
31. search engines are working to develop their own knowledge of the relationships between people and things |
32. Understanding how crawling, indexing, and ranking works is useful to SEO practitioners, as it helps them determine what actions to take to meet their goals |
33. Visuwords is a free tool that provides a dynamic graphical interface of words and concepts related to the search term you enter |
34. search engines’ automated robots, called crawlers or spiders, can reach the many trillions of interconnected documents. |
35. Search engines do not attempt to crawl the entire Web every day. In fact, they may become aware of pages that they choose not to crawl because those pages are not likely to be important enough to return in a search result |
36. search engines to do two things: first, return only the results that are related to the searcher’s query; and second, rank the results in order of perceived importance |
37. Relevance is the degree to which the content of the documents returned in a search matches the user’s query intention and terms |
38. Importance refers to the relative importance, measured via citation , of a given document that matches the user’s query |
39. Visuwords is a free tool that provides a dynamic graphical interface of words and concepts related to the search term you enter |
40. The best thingt o do in social media is to reply to every comment and queries your audience send you. This way you will make a goodwill to your profile. |
41. If there is no semantic match of the content of a web page to the query, the page has a much lower possibility of showing up |
42. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful |
43. There are also various in-browser web development tools that facilitate viewing source code in your browser of choice, as well as detecting web applications and JavaScript libraries |
44. One of the most widely used code analysis tools is Web Developer, by Chris Pederick |
45. The search engine crawler is most interested in the HTML text on the page. |
46. The page title is one of the most important factors in ranking a given web page. It is the text that shows in the browser’s title bar |
47. Spending time on meta keywords is not recommended because of the lack of SEO benefit. |
48. search engines previously used the meta keywords tag. This is a list of keywords that you wish to have associated with the page |
49. Search engines also read the meta description tag. However, the content of a meta description tag is not directly used by search engines in their ranking algorithms |
50. well-written meta description can have a significant influence on how many clicks you get on your search listing, and the click-through rate on your search listing can impact your ranking The Ultimate 250 SEO Facts…….. |
51. The alt attribute was originally intended to allow something to be rendered for audiences who cannot view the images |
52. search engines typically don’t recognize any text rendered in the image. |
53. Search engines are also experimenting with technology to use optical character recognition (OCR) to extract text from images, but it is not yet in general use within search |
54. Audio and video files are also not easy for search engines to read. As with images, the data is not easy to parse. |
55. Frames and iframes are methods for incorporating the content from another web page into your web page |
56. Modern commercial search engines rely on the science of information retrieval (IR). |
57. In document analysis, search engines look at whether they find the search terms in important areas of the document —the title, the metadata, the heading tags, and the body of the text. |
58. Semantic connectivity refers to words or phrases that are commonly associated with one another. |
59. A proximity search uses the order of the search phrase to find related documents |
60. Fuzzy logic technically refers to logic that is not categorically true or false |
61. Boolean searches are searches that use Boolean terms such as AND, OR, and NOT |
62. Term weighting refers to the importance of a particular search term to the query. |
63. IR models use fuzzy set theory to discover the semantic connectivity between two words. |
64. Search engines also attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself |
65. Flesch-Kincaid Grade Level Readability Formula, which considers factors like the average word length and the words per sentence to determine the level of education needed to be able to understand the sentence |
66. The method that search engines can use to evaluate the quality of a web page is measuring actual user interaction |
67. google analytic provides Google with a rich array of data on that site, including: 1.Bounce rate , 2.Time on site , 3.Page views per visitor |
68. Google Toolbar can measure the time from when a user first arrives on a site to the time when she loads a page from a different website |
69. Google +1 button enables users to vote for a page on the page itsel |
70. Chrome Personal Blocklist Extension enables users of the Chrome browser to indicate a search result they don’t like |
71. Goo.gl tool allows Google to see what content is being shared, and which content is being clicked on, even in closed environments where Google web crawlers are not allowed to go |
72. If your site has better engagement metrics, this is likely to be seen as an indication of quality and can potentially boost your rankings with respect to your competitors |
73. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page |
74. Links from a highly authoritative page on a highly authoritative site will count more than other links of lesser authority |
75. The concept of grouping sites based on who links to them, and whom they link to, is referred to as grouping sites by link neighborhood The Ultimate 250 SEO Facts…….. |
76. A strict relevance- and importance-based ranking system might have shown a variety of additional government pages discussing the GDP of the United States |
77. Search engines also personalize results for users based on their search history or past patterns of behavior |
78. query deserves freshness (QDF) takes several factors into account, such as:• Search volume • News coverage • Blog coverage |
79. Vertical search relates to breaking search into different categories, such as a search for images, videos, or local business information |
80. Knowledge graph was a set of structured databases of information that allows Google to access information without t deriving it from the Web |
81. Google initially built the Knowledge Graph using data from Freebase, Wikipedia, and the CIA Fact Book |
82. Ranking Factors:• Domain-level link authority features • Page-level link metrics • Page-level keywords and content • Page-level keyword-agnostic features • Domain-level brand metrics • Usage and traffic/query data • Page-level social metrics • Domain-level keyword usage • Domain-level keyword-agnostic features |
83. Domain-level link authority is based on a cumulative link analysis of all the links to the domain |
84. Page-level link metrics refers to the links as related to the specific page, such as the number of links, the relevance of the links, and the trust and authority of the links received by the page. |
85. Page-level keywords and content describes the use of the keyword term/phrase in particular parts of the HTML code on the page |
86. Page-level features other than keywords Factors included here are page elements such as the number of links on the page, number of internal links, number of followed links, number of “nofollow” links, and other similar factors. |
87. Domain-level brand metrics This factor includes search volume on the website’s brand name, mentions, whether it has a presence in social media, and other brand-related metrics. |
88. Page-level traffic/query data Elements of this factor are click-through rate to the page in the search results |
89. Page-level social metrics considered include mentions, links, shares, likes, and other social media site–based metrics |
90. Domain-level keyword usage refers to how keywords are used in the root or subdomain name, and how impactful that might be on search engine rankings |
91. Domain-level keyword-agnostic features factor in the survey include the number of hyphens in the domain name, number of characters in the domain name, and domain name length. |
92. if a site has a large number of low-quality inbound links that appear to be the result of artificial efforts by the publisher to influence search rankings, the site’s rankings can be lowered |
93. If your site suddenly starts to get 300 new links per day, you have either become a lot more relevant or started to acquire links in a spammy way. |
94. Search engines can also look at the search history for a given user |
95. A user can disable all personalization by using Google’s Chrome browser in Incognito mode |
96. A user can also depersonalize search results by performing her search query, and then appending &pws=0 to the end of the search page URL and reloading the page. |
97. the user can choose the option “Disable customizations based on web history” under “webhistory” under the gear icon in the SERPs for not get personalized |
98. “key phrase” Shows search results for the exact phrase |
99. stopwords is the keywords that are normally stripped from a search query because they usually do not add value |
100. keyword1 OR keyword2 Shows results for at least one of the keywords The Ultimate 250 SEO Facts…….. |
101. Advanced Google Search Operators: 1.site 2.inurl: / allinurl 3.intitle:) / (allintitle 4.inanchor: / allinanchor 5.intext 6.ext: / filetype 7.related 8.info 9.cache |
102. Advanced Dork, for quick access to intitle:, inurl:, site:, and ext: operators for a highlighted word on a page |
103. SearchStatus, for quick access to a site: operator to explore a currently active domain |
104. The number range operator can help restrict the results set to a set of model numbers, product numbers, price ranges, |
105. The filetype: operator is useful for looking for needles in haystacks |
106. The related: operator will look at the sites linking to the specified site, and then see which other sites are commonly linked to by the linking sites,These are commonly referred to as neighborhoods |
107. Use the as_rights parameter in the URL to find Creative Commons licensed content |
108. Vertical search is a term sometimes used for specialty or niche search engines that focus on a limited data set |
109. Vertical search engines sometimes come in the form of specialty websites, such as travel sites, and local business listing sites |
110. vertical search product ofGoogle :Google Maps, Google Images, Google Shopping, Google Blog Search, Google Video, Google News, Google Custom Search Engine, Google Book Search |
111. vertical search product of Yahoo! :Yahoo! News, Yahoo! Local, Yahoo! Images, Yahoo! Video, Yahoo! Shopping, Yahoo! Autos |
112. vertical search product of Bing: Bing Images, Bing Videos, Bing News, Bing Maps |
113. more than 1 billion image searches are performed on Google Images per month |
114. Search engines have had to historically rely on text surrounding the image, the alt attribute within the <img> tag, and the image filenam |
115. In June 2011, over 3.8 billion searches were performed on YouTube per month |
116. YouTube is the third largest search engine on the Web |
117. You can gain significant traffic by optimizing for video search engines and participating in them |
118. the search engines are experimenting with OCR technology to look for text within images |
119. News search engines must be able to retrieve information in real time and provide near-instantaneous responses |
120. Local search engines search through databases of locally oriented information |
121. Blog search search engine will respond to queries, but only searches blogs to determine the results |
122. book search is search engine which specifically searches only content found within books |
123. Google made a big splash in 2007 when it announced Universal Search, the notion of integrating images, videos, and results from other vertical search properties directly into the main web search results. |
124. Google is the dominant search engine in many countries |
125. Google receives 54.3% of all searches performed worldwide as of April 2014 The Ultimate 250 SEO Facts…….. |
126. China has the largest Internet usage in the world, with 618 million users in 2010 |
127. Baidu had about 70% market share in chaina |
128. yandex market share in Russia comprised about 62% of all searches in April 2014 |
129. Naver was estimated to have about 70% market share in South Korea in March 2014 |
130. Seznam had more than 60% market share in the Czech Republic in jan 2014 |
131. The search engines are constantly tuning their algorithms |
132. Search engines now drive a large volume of highly targeted traffic from people intent on accomplishing research-based , purchase-oriented, and content consumption goals |
133. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy |
134. Search engine optimization is a technical marketing function that relies upon both content creation and technological development |
135. MarTech are beginning to provide platforms for learning and growth within the powerful intersection of marketing and technology. |
136. Organic search, as a source of highly targeted traffic, is one of many viable online marketing channels |
137. Developing an SEO strategy involves performing extensive keyword research to determine which search queries people actually use |
138. SEO process involves developing a site architecture strategy (see Chapter 6) and a content development/editorial strategy (Chapter 7) to help the site’s pages achieve competitive search engine exposure for a broad range of potentially relevant terms. |
139. Increasing online visibility and driving targeted traffic are the first steps to success with SEO |
140. the second step is measuring the performance of that traffic to determine whether the overall website and business objectives are being achieved |
141. most organizations, goals are defined as generating sales, leads, or advertising revenue. |
142. An important component of SEO is to deliver not just traffic, but targeted traffic that has the potential to conver t into these actions |
143. SEO generally brings a higher ROI when compared to TV, print, and radio advertising campaigns |
144. The ever-changing, dynamic nature of the search marketing industry requires constant diligence, and SEO professionals must maintain a research process for analyzing how the search landscape is changing |
145. Navigational query is a query with the intent to arrive at a specific website or page |
146. Informational query is a search performed to receive an answer to a broad or direct question, or to research and explore information around a specific topic with no specific source in mind |
147. An important part of SEO and general online success is the creation and optimization of high-quality content for your users. |
148. Understanding what customers do when they are searching for products or services like yours is one of the most basic functions of SEO |
149. Development of highquality, engaging content for your users increases the available real estate for organic search queries |
150. content is the major source of information that search engines use to determine what your site is about The Ultimate 250 SEO Facts…….. |
151. To establish as a leader, Site must create fresh, unique, engaging content that differentiates the site from its competitors |
152. important for the SEO practitioner to understand the target audience |
153. A critical factor to understand before you launch your SEO efforts is the nature of the market in which you are competing |
154. natural search is intensively competitive. |
155. To get a very quick read on keyword competitiveness, use the Google AdWords Keyword Planner to see what your cost per click (CPC) could be if you bid on your target phrase in a pay-per-click (PPC) campaign |
156. Higher CPC prices in Google AdWords often mean that the terms are more competitive in organic search as well. |
157. Understanding the strengths and weaknesses of your competition from an SEO perspective is a significant part of formulating your own SEO strategy. |
158. SEO tools such as SEMRush and SearchMetrics can provide insight into your competitors’ SEO performance. |
159. In October 2014, the Internet Advertising Bureau measured Internet advertising revenues for Q3 2014 at $12.4 billion, a 17% increase over Q4 2013. |
160. keyword targetting goal here isn’t typically to select specific keywords, but rather to create high-quality content that naturally targets interesting, searched-for terms |
161. highly crawlable link structure is critical to getting all of your content indexed |
162. One of the most direct monetization strategies for SEO is driving relevant traffic to an ecommerce shop to boost sales |
163. PPC advertising is an excellent way to test the efficacy and potential ROI of keyword targets |
164. powerful application of SEO is to use it for branding purposes |
165. One of the better-known methodologies for business planning is the SWOT (strengths, weaknesses, opportunities, threats) analysis |
166. Identifying strengths is typically one of the easier objectives inSWOAT |
167. Parsing opportunities requires a combination of strength and weakness analysis |
168. Conducting SWOT analysis from a web marketing and SEO perspective is certainly one of the most valuable first steps you can take as an organization poised to expend resources |
169. SEO strategy should be incorporated into the site planning process long before your site goes live |
170. Before you start the SEO process, it is important to identify your target audience, your message, and how your message is relevant |
171. In a smaller organization or a startup environment, you and your team members may have to wear more than one of these hats |
172. A successful SEO team understands all of these interactions and is comfortable relying on each team member to do his part, and establishing good communication among team members is essential |
173. SEO is a technical process, and as such, it impacts major technology choices |
174. Dynamic URLs are URLs for dynamic web pages (which have content generated “on the fly” by user requests |
175. Learning about SEO is not a requirement to get a software engineering degree or become a web developer The Ultimate 250 SEO Facts…….. |
176. One of the most basic decisions to make about a website concerns internal linking and navigational structures |
177. Keyword research is a critical component of SEO. |
178. Linking between articles that cover related material can be very powerful |
179. Anchor text has generally been one of the golden opportunities of internal linking, |
180. Breadcrumb navigation is a way to show the user where he is in the navigation hierarchy |
181. A page that is only one click from the home page is clearly important |
182. If you are building a website, you need to build a mobile version if you want to take full advantage of organic search through SEO—and depending on your busines |
183. Single-page applications (SPAs) are web applications that use AJAX and HTML5 to load a single HTML page in a web browser |
184. Commonly used frameworks for SPA development include Angular.js, Backbone.js, and Ember.js, |
185. Auditing an existing site is one of the most important tasks that SEO professionals encounter |
186. Perform a site:<yourdomain.com> search in the search engines to check how many of your pages appear to be in the index |
187. Descriptive means keyword-rich but not keyword-stuffed |
188. Make sure the <title> tag on each page of the site is unique and descriptive |
189. make sure every page has a unique meta description |
190. Use the Google Search Console “Robots.txt fetch” to check your robots.txt file |
191. site makes intelligent use of anchor text in its internal links |
192. Use a backlinking tool such as LinkResearchTools, Open Site Explorer, Majestic SEO, or Ahrefs Site Explorer & Backlink Checker to collect data about your links |
193. deep links will help drive the ranking of key sections of site |
194. Poor coding can have some undesirable impacts. You can use a tool such as SEO Browser to see how the search engines see the page. |
195. keyword review steps: 1: Keyword research 2: Site architecture 3: Keyword mapping 4: Site review |
196. Analytics software can provide you with a rich array of valuable data about what is taking place on your site |
197. Log files contain a detailed click-by-click history of all requests to your web server |
198. Google Search Console and Bing Webmaster Tools provide valuable insight into how the search engines see your site, including external link data, internal link data, crawl errors, high-volume search terms, and much, much more |
199. less ethical websites will obtain links from a multitude of irrelevant and low-quality sites. |
200. look at cached (archived) versions of your competitors’ pages by clicking on the Cached link next to their search results in Google to see whether they’re doing anything too aggressiv The Ultimate 250 SEO Facts…….. |
201. to know how much traffic are getting. Simply go to Compete, Quantcast, Search Metrics, or SEMRush and search on the competitor’s domain. |
202. Keeping a log of changes to your site is absolutely recommended. If you’re not keeping a timeline , you will have a harder time executing your SEO plan and managing the overall SEO process |
203. Your log should track all changes to the website, not just those that were made with SEO in mind |
204. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted |
205. check the Internet Archive’s Wayback Machine to see whether it has historical logs for your website |
206. want to actively track the indexing level of your site in order to develop and maintain a site with the highest accessibility and crawl efficiency. |
207. The most fundamental objective of any SEO project should be to drive the bottom line. |
208. More relevant traffic should mean more revenue for the busines |
209. Chances are that you have content that you have never published on your website. This content can be immensely valuable to your SEO efforts |
210. If you have unique data sets or written material, you should apply it to relevant pages on your site |
211. if you have user-generated content (UGC) options available to you and you see value in the content your users produce |
212. spending some focused time properly planning your SEO strategy before implementation will pay big dividends in the long run. |
213. Keyword research is one of the most important, valuable, and high-return activities in the search engine marketing fiel |
214. Every search phrase that’s typed into an engine is recorded in one way or another, and keyword research tools such as the ones we discuss in this chapter allow you to retrieve this information |
215. In September 2013, to coincide with its 15th birthday, Google announced a major change to its search algorithm, called Hummingbird. |
216. The Hummingbird algorithm attempts to determine the true meaning behind what a user is searching for, rather than simply returning results for the exact query she uses. |
217. Hummingbird is neither about shortening or lengthening queries—it’s a complete rewrite of the search platform |
218. One of the smartest things you can do when initially conducting keyword research is to brainstorm original ideas with the participants in the business before getting keyword tools involved |
219. Review your competitors’ websites and see what keywords and phrases they use for their products and services that compete with yours |
220. from leveraging services like Usertesting.com to simply spending time talking to your customers about how and why they use your site |
221. wide variety of options are available for performing keyword research, including tools provided by the search engines, tools developed by third parties, and tools for complex keyword analysis of terms culled during research |
222. If you are new to keyword research, consider starting with the Google AdWords Keyword Planne |
223. Using the very cool Google date range operator, shown in Figure 5-4, you can determine how many times in the past day, week, month, or year new content related to your term was added to the Google inde |
224. large array of tools exists to give you direct insight into the volume of searches performed on specific keywords, and also to help you discover new keywords to consider. |
225. The Keyword Planner provides multiple ways to search: based on words/phrases, based on websites/landing pages, and based on categories. The Ultimate 250 SEO Facts…….. |
226. Within the Google AdWords Keyword Planner is an option to “Get click and cost performance forecasts” that allows you to get forecasts of traffic on different keywords |
227. the Keyword Planner will return the predicted number of clicks per day, impressions per day, cost per day for those clicks and average ad position, as well as additional breakdown on a per-keyword basis, including clicks, impressions, cost, click-through rate, average cost per click, and average ad position |
228. The Google AdWords Keyword Planner gets its data from Google’s search query database. |
229. Google Trends allows you to view the popularity trend of a keyword over time and by geography |
230. Google Trends gets its data from searches performed on Google. |
231. The Bing Keyword Research tool generates keyword suggestions based on a search term or website you enter. |
232. The Bing Keyword Research tool obtains its data from Microsoft’s Bing search query database. |
233. A very popular third-party tool for keyword research is Trellian’s KeywordDiscovery, |
234. Trellian derives its keyword data primarily from aggregated historical global data purchased from ISPs |
235. Experian Hitwise offers a wide range of competitive and web statistics via its service |
236. Hitwise derives its data from more than 25 million people’s interaction with the Internet (10 million from the United States |
237. ComScore Search Planner is a tool that provides a wide range of data as a result of monitoring the behavior of actual users on the Interne |
238. The fast, powerful keyword tools from WordStream are completely free . The Free Keyword tool delivers thousands of keyword suggestions, including long-tail keywords, from a constantly updated database of more than a trillion unique search queries. |
239. wordstream buys its data from ISPs, browser toolbar providers, and search engines |
240. SEMrush includes the following tools and reports: Organic Research, Advertising Research, AdSense, Keyword Research, Site Audit, Domain vs. Domain, Position Tracking, and Backlink |
241. SEMrush pulls its data directly from Google search engine results and maintains dedicated databases of this information |
242. It’s also possible to use SEMrush to do keyword research on your competitors. This is particularly useful if you have competitors whom you know are successful in their marketing effort |
243. The Searchmetrics suite is an SEO platform that is generally used by enterprise |
244. Searchmetrics gets its data from the Google SERPs and Google Keyword Planner. |
245. google auto complete,this Google feature automatically “suggests” queries related to a word or starting with the same word |
246. google instant:Google gives results that appear in the search page even before you have completed the search query. |
247. Soovle shows you real-time search terms as you type them, ordered by popularity, just like Google Suggest |
248. Ubersuggest is a free tool based on Google Autocomplete. It runs a bunch of variants based on the term that you have entered |
249. KeywordSpy offers a variety of services but primarily offers insights into paid search volumes and costs per click |
250. Visual Thesaurus is another graphical tool that shows the definition of the keyword entered as well as related terms and concepts. Thanks for reading The Ultimate 250 SEO Facts. Vingsfire Team Vingsfire team is happy to put forward the best digital marketing tools before you. We are the best Technology solutions company that provide mobile app development, website design and development, software development, Digital Marketing, Penetration Testing, SEO, and start up solutions. Feel free to contact us for any digital marketing needs or for the above services. We are always ready and happy to help. Visit: www.vingsfire.com, Email: info@vingsfire.com, Call: +919884777171 |
The Ultimate 250 SEO Facts That You Should Know About
08
Feb
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