Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Search Engine Optimization targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the search engine results page (SERP). These visitors can then potentially be converted into customers.
https://www.crazyegg.com/blog/seo/benefits/
 Benefits of SEO to Your Business
SEO Promotes Better Cost Management
The Search Engine Journal reported that inbound leads can actually lower the cost of lead generation by 61% versus outbound leads.SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links. To add to that, activities pertaining to inbound lead generation include search engine optimization, social media management, blogging, referrals, etc. All of these have little or no cost at all. Outbound lead generation activities include making cold calls, visiting clients, or direct selling. Better cost management is just a few of the benefits of SEO to your business. Using a right rank tracking tool like could help you improve your rankings and organic traffic pointing to your website. This is what search engine sites are looking for, thus improving your search ranking.
SEO Helps Establish Brand Awareness
Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service. Search Engine Optimization ensures that your product is easily found by search engine sites through regular and organic search. Once you remain at the top of the ranking, Internet users will be able to see you more. This leads to a higher tendency for your link to be clicked, which leads the users to your website. One of the benefits of SEO for your business is establishing your brand’s awareness even further.
https://www.improvemysearchranking.com/5-key-benefits-seo-small-businesses/
SEO Creates Synergy of All Marketing Activities Online
All of your marketing strategies conducted online will contribute to the success of your search engine optimization efforts. Marketing activities such as content marketing, direct e-mail, social media marketing, blogging, web management, e-commerce, and others will help you get better rankings on several search engine sites. When all of your marketing activities are integrated and aligned towards a common goal, you will definitely achieve success in your marketing strategies, including SEO.
SEO Improves Website Speed
The speed of your website can affect your rankings on various search engine websites. Do you know that a two-second load time delay for your website will cost you 4.3% of sale? Speed matters to avoid reduction of customer satisfaction and to further promote better user experience.
SEO Helps You Gain Market Share
Being on top of the search list means a high tendency for your website to be found by Internet users. These users are now considered as your leads. Once they’ve found their required information from your website, these leads may turn into your customers.
Customers may either make a purchase, sign up for a membership or subscribe to a newsletter. Bottom line, your conversion rate increases. Once this happens, you further gain a share of the market.
SEO Can Be a Long-Term Marketing Strategy
Just as how long it took you to reach those top ranks, pulling you down the list also takes time. SEO is a long-term marketing strategy. Six (6) months is the minimum duration for a website to maintain optimal ranking. Unless Google algorithm is changed or other competitors have fueled their SEO strategies, it is not easy to pull you down the search rankings.
SEO Results to Higher Conversion Rate
The good ranking of your site on any search engine websites can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position. As customers are becoming more familiar with your brand and as their knowledge about products/services increase, there is a great possibility for customers to close the deal with you.
SEO Increases Your Followers on Social Media
By the time, you land on the first page of search engine sites, more and more people will know about you. Your brand’s awareness can go along way, even to various social media channels. As users visit your website, they are more likely to click on your social media icons and eventually follow you.
SEO Improves Website Speed
The speed of your website can affect your rankings on various search engine websites. Do you know that a two-second load time delay for your website will cost you 4.3% of sale? Speed matters to avoid reduction of customer satisfaction and to further promote better user experience.
SEO Takes You Ahead of the Competition
You will grow as a business once you’ve implemented digital marketing strategies to your overall organizational plan. These strategies include search engine optimization. Integrating all of these together will help you take the lead amidst competitors in the market. Imagine how far you’ll have aced the competition if all of your competitors are just using traditional marketing? Keep up with the advancements in the digital world and you will stay ahead of the competition. This era is constantly changing, make sure you adapt well to the changes.
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