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MARKETING [SEM]

We are the best Indian Digital Marketing services agency company located in Chennai, as digital marketing is undeniably the must-needed aspect for a business today as every customer has their digital presence on the internet where they search google for information; it is hard to imagine growing a company without having Digital Marketing strategies.

SEM marketing consultant services

SEM marketing

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Are you looking for an effective way to grow your business brand awareness, number of new customers, and website traffic? Then you should be on social media. Check out our social media marketing service or SEM marketing consultant services and build a strong social media presence.
Almost every business can benefit from social media marketing services or SEM. While most companies know they should be using social media to market their business, they don’t know what networks to invest in like Facebook, Instagram, Twitter, and LinkedIn. That’s where our social media management services step in. Vingsfire SEM marketing consultant services and advertising services remove the complexity of social media for business owners and best bring the best strategies for running your business!

Helping Businesses in All Domains

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Are you looking for an effective way to grow your business brand awareness, number of new customers, and website traffic? Then you should be on social media. Check out our social media marketing service and build a strong social media presence.
Almost every business can benefit from social media marketing services. While most companies know they should be using social media to market their business, they don’t know what networks to invest in like Facebook, Instagram, Twitter, and LinkedIn.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately to drive profitable customer action.
An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.

Frequently Asked Questions (FAQ)

Yes, But that may not be needed. We make sure that you get what you asked for. Before we start the work, we will have a consultation with you to understand your needs
Sure, if you have any such issues, we are ready to help. Just contact us and we will take care into it.
There can be many reasons. We will take into account all the reasons and provide the solution for it
No, it is not common. As with us we make usre that you get the best quality app. So there is no need to worry about crashing
If you have a run time error, we will look into it and rectify it.
No, We know that this can be a problem. We take this into account, before the launch and during the development stage.
Of course, yes. We work on cross platform projects. We make use of different platforms and try to integrate them.
Yes, we work on cross platform projects such as react native
Yes, if you need that we are happy to help you and come up with a solution.
Yes, we can use different coding languages, Javascript, python, all can be used.
Mobile app development is the process of building mobile applications on mobile devices
Mobile app development requires creating softwares that can be installed on mobile devices,
Yes, we do test and make sure that everything is working properly. Only then we make the final launch.
Yes, we do take into consideration the scalability of the apps, the hardware requirements and many other aspects of the mobile apps
The best two mobile app platforms are Android and iOS
The different approaches in developing the mobile app are native mobile applications, cross-platform native mobile applications, hybrid mobile applications and progressive web applications

1. Understand the requirement

2. Develop the Product

3. Test the product.

Designers make sure that the mobile application looks crips and pleasurable User Interface Design is the process of making your app look perfect, following the latest design trends, so that it complements the user experience
User experience is what customers feel when they use your products

1. Building User Flow / Diagram for each screen

2. Creating Wireframes

3. Choosing Design patterns, palettes, and elements

4. Creating mockups

5. Creating an animated prototype and asking testable questions

6. Give final touches to the mockup based on user feedback

Mobile Application Development

Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Hence, the mobile development process involves creating installable software bundles (code, binaries, assets, etc.) , implementing backend services such as data access with an API, and testing the application on target devices.

Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Hence, the mobile development process involves creating installable software bundles (code, binaries, assets, etc.) , implementing backend services such as data access with an API, and testing the application on target devices.

Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Hence, the mobile development process involves creating installable software bundles (code, binaries, assets, etc.) , implementing backend services such as data access with an API, and testing the application on target devices.

Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Hence, the mobile development process involves creating installable software bundles (code, binaries, assets, etc.) , implementing backend services such as data access with an API, and testing the application on target devices.

Mobile Applications and Device Platforms

There are two dominant platforms in the modern smartphone market. One is the iOS platform from Apple Inc. The iOS platform is the operating system that powers Apple’s popular line of iPhone smartphones. The second is Android from Google. The Android operating system is used not only by Google devices but also by many other OEMs to built their own smartphones and other smart devices.

Although there are some similarities between these two platforms when building applications, developing for iOS vs. developing for Android involves using different software development kits (SDKs) and different development toolchain. While Apple uses iOS exclusively for its own devices, Google makes Android available to other companies provided they meet specific requirements such as including certain Google applications on the devices they ship. Developers can build apps for hundreds of millions of devices by targeting both of these platforms.

Alternatives for Building Mobile Apps

There are four major development approaches when building mobile applications

  • Native Mobile Applications
  • Cross-Platform Native Mobile Applications
  • Hybrid Mobile Applications
  • Progressive Web Applications

Each of these approaches for developing mobile applications has its own set of advantages and disadvantages. When choosing the right development approach for their projects, developers consider the desired user experience, the computing resources and native features required by the app, the development budget, time targets, and resources available to maintain the app.

  • Native Applications
  • Cross-Platform Applications
  • Hybrid-Web Applications
  • Progressive Web Applications

Why Choose the Hybrid/Cross-platform Approach?

One problem with native mobile application development is that it requires a highly specialized skill set. Although there are large and vibrant developer communities for C and Java — the language families that are mostly used for native development –, there are fewer developers who are knowledgeable in platform-specific versions of those languages and their respective IDEs. In fact, skilled native app developers are in such demand, that many companies are hard-pressed to hire and retain them on staff, and instead they frequently have to resort to outside 3rd party design and development houses to build their apps for them.

How Hybrid and Cross-platform Frameworks Work?

Hybrid apps allow developers to use web technologies of HTML5/CSS/JavaScript and then encapsulate those web applications in a container that allows the web application to act like a native application on the device. Since hybrid mobile apps are just web apps running on an embedded browser environment, most of the code from a web app can be used to build a mobile app. As rendering and runtime performance of mobile browsers are ever-increasing, hybrid development is a viable alternative for web developers who want to build mobile apps quickly.

Similarly, PWAs are written using traditional web application programming technologies usually including some variant of JavaScript, HTML5, and CSS, and are accessed initially through a browser on the device or computer.

Most cross-platform frameworks such as – React Native and Native Script – provides native components to work with the cross-platform code, while some others such as Flutter and Xamarin compiles cross-platform code to the native code for better performance.

The Mobile Application Development Lifecycle

There are two interlinked core components of a mobile application: 1) the mobile application “Front-End” that resides on the mobile device, and 2) the services “Back-End” that supports the mobile front-end.

Front-end vs. Back-end

In the early days of the modern smartphone applications era, mobile applications went through a similar evolution as first websites. At first, the applications and sites where wholly contained within themselves and acted as little more than static advertisements for the brand, company, product, or service.

However, as connectivity and network capabilities improved, the applications became increasingly connected to sources of data and information that lived outside of the app itself, and the apps became increasingly dynamic as they were able to update their UI and content with data received over the network from queries to data sources.

As a result, the mobile front-end applications increasingly rely on and integrated with back-end services which provide data to be consumed through the mobile front-end. Such data can include, for example, product information for e-commerce apps or flight info for travel and reservation apps. For a mobile game, the data may include new levels or challenges and scores or avatars from other players.

How Front-end ‘Talks’ to the Back-end?

The mobile front-end obtains the data from the back-end via a variety of service calls such as APIs. In some cases, these APIs may be owned and operated by the same entity developing the mobile application. In other cases, the API may be controlled by a third party and access is granted to the mobile application via a commercial arrangement.

For example, a developer may obtain social media or advertising content by making calls to media or advertising company services. In this case, a developer may have to sign a contract in order to obtain credentials and a key that grants access to the API and governs how that developer can use it, how much it will cost, or how frequently it may be called, or how much data can be requested over what time period.

Why Developers Use a Cloud-backend?

For most of the applications, mobile developers are responsible for creating and managing the back-end services for their application. The mobile developer may not be an expert or even particularly skilled in spinning up and running a back-end infrastructure.

In such a case, developers may prefer to take advantage of a cloud services provider — a backend-as-a-service provider — that handles all of the drudge work and heavy lifting of managing back-end capabilities, so the developers can focus purely on the features and functionality they are building in their app, without having to worry about scalability, security, and reliability.

The Mobile Application Front-End

The mobile front-end is the visual and interactive part of the application the user experiences. It usually resides on the device, or there is at least an icon representing the app that is visible on the home screen or is pinned in the application catalog of the device. The application can be downloaded from the platform app store, side-loaded directly onto the device, or can be reached through the device’s browser, as in the case for PWAs.

What a Front-end Development Workflow Looks Like?

When a developer says they are a mobile application programmer, they are most often referring to this front-end part of the application, and they are skilled in the languages and technologies that are used to create this front-end application.

Depending on the size of the team producing the app, there may be many different people involved in the design and development of the front-end mobile app. The team size can range from a single developer who does everything associated with building the app, to tens, hundreds, and more people with specialized skills.

For example, there may be dedicated creative/graphics designers who are responsible for creating visual elements of applications like icons, backgrounds, colors, themes and other parts of the app. The team may also have user experience and user interface designs who work on the layout of the components, how they interact with each other and the user. In the case of certain types of games, a team may include motion graphics developers and even engineers who develop engines that govern the physics of how components move in the app, like a car in a racing game.

How Mobile Aps Integrate with the Backend?

Regardless of the size of the team, a critical element of the development effort is building the app logic that is responsible for making network calls to the back-end services, retrieve data and update the data in the back-end systems with new information generated from the app.

These back-end services are typically accessed through a variety of application programming interfaces, most commonly known as APIs. There are different types of APIs, such as REST and GraphQL, and there are also a wide variety of means and styles of accessing them. While some back-end service APIs are available directly to the application through calls in the platform itself, many of the specialized services have to be integrated into the app via a software development kit, commonly known as an SDK. Once the SDK has been added to the app via the development environment, then the application can make use of the APIs defined in the SDK.

How to Interact with the Backend Data?

An example of a back-end service for a mobile front-end could be a database that contains information used in the app. To access the database directly, the mobile developer would have to know the network location of the database, the protocol for accessing the database, the credentials for authenticating and authorizing the data access, and the specific database commands needed to extract the needed data.

Alternatively, the developer can utilize a specialized API when interacting with the database; the developer may only have to know the parameters needed in a method call to get or updated the needed information. In some cases, the mobile developer may develop these APIs themselves or use the API definition provided to them by the owner/operator of the back-end resource.

Typically, a REST API is used to interact with data sources on the cloud, such as a cloud database. A GraphQL API is also another option for developers, as it makes easy to work with backend data in a mobile application. GraphQL provides querying support through a single API endpoint, and a data schema that can be used to build and easily extend data models that are used in the app.

The Mobile Application Back-End

Regardless of what front-end platform or development methodology is being used, delivering high-quality mobile applications that delight and retain users requires reliable back-end services.

Given the critical importance of back-end services for the success of the mobile application, the developers have several important architectural decisions that they must consider. These decisions include which services should they build themselves and which third party services should they leverage, and then should they run and maintain their own services or should they take advantage of 3rd party services.

The answer is increasingly clear; to improve developer productivity and efficiency, mobile app programmers should only build their own services if they are highly specific to the domain of the application and embody unique intellectual property. Also, even for the services they build themselves, they should almost always leverage cloud-based services to build and maintain their backend infrastructure.

Key Mobile Application Services

There are hundreds of cloud and 3rd party services that mobile application developers can leverage to speed up the development and delivery of their applications. However, it’s unlikely that a developer is going to be able to become an expert in each of these individual services.

Instead, the mobile developers should look for a development environment that makes it easier for them to integrate, use, and consume the most commonly required capabilities into their application quickly and easily, while still preserving the freedom to take advantage of the many individual services available.

Essential

  • User Sign-up/Sign-in and Management
  • Social login (Facebook sign-in, Twitter sign-in, etc.)
  • Analytics and User Engagement
  • Push Notifications
  • Real Device Testing

Data Services

  • Cloud Storage
  • Real-time and Offline Data
  • Application Logic/Cloud Functions

Machine Learning

  • Conversational Bots
  • Image and Video Recognition
  • Speech Recognition
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SOCIAL ENGINE MARKETING

SEM marketing consultant services

Are you looking for an effective way to grow your business brand awareness, number of new customers, and website traffic? Then you should be on social media. Check out our social media marketing service or SEM marketing consultant services and build a strong social media presence.
Almost every business can benefit from social media marketing services or SEM. While most companies know they should be using social media to market their business, they don’t know what networks to invest in like Facebook, Instagram, Twitter, and LinkedIn. That’s where our social media management services step in. Vingsfire SEM marketing consultant services and advertising services remove the complexity of social media for business owners and best bring the best strategies for running your business!

INDUSTRIES WE WORK FOR

Helping Businesses in All Domains

Other Digital Marketing Services

1.

Email Marketing Campaigns

An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.

3.

Social Media Marketing

Are you looking for an effective way to grow your business brand awareness, number of new customers, and website traffic? Then you should be on social media. Check out our social media marketing services.vingsfire provides the best SEM marketing consultant services for your business.

2.

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately to drive profitable customer action.

4.

SEO Services

If you’re looking for serious business growth, SEO, or Search engine optimization, then you have come to the right place. Vingsfirethe best SEO Company in India provides the best SEO services in the world and we have the track record to prove it.

Frequently Asked Questions (FAQ)

Remarketing involves retargeting these users and redirecting them back to your website. With the help of “cookies”, businesses can temporarily track this person and show them specific ads in order to lure them back to their website. Vingsfire is the best Search Engine Marketing company in Chennai.

Display ads are the most transparent version of digital advertising. They appear on third-party websites in the form of banners pop-ups, video ads, or images. Vingsfire is the best search engine marketing agency in Chennai.

Yes, this is how followers and customers will be able to find your company. Some companies choose to go by their full name, abbreviation, or shortened name. Whichever name you choose for your online presence, be sure to remain consistent. This will ensure followers can find and engage with you on any platform. Vingsfire is the leading search engine marketing services company in Chennai.

This is completely dependent on your audience and when they are online. On Facebook, users can see popular engagement times under Page Insights to determine the best days and times to post. Other platforms are based on a series of trial and error. Test out various times and days to see which ones work best for your company and audience. Vingsfire is a top search engine marketing company in Chennai.

The exact best length varies from platform to platform. On Facebook, videos should be under two minutes long. Twitter has a 30 second limit for videos. Instagram allows videos up to 60 seconds in length, but most videos are an average of 30 seconds long. Vingsfire is the top-rated search engine marketing consultant in Chennai.

It’s simple: a video has the ability to bring your brand to life. Video marketing allows companies to educate and communicate with consumers through an easy-to-digest and entertaining medium. Consumers prefer to engage with the “face of the brand”, and videos are a great way to humanize your company. Vingsfire is the best search engine marketing company in Chennai.

Photography attracts followers and consumers. Visual content stands out and receives more views than a text-heavy social media post. Images can not only capture the attention of a user but inspire engagement and social sharing, which ultimately drives business. Vingsfire is the best social media marketing company in chennai.

Imagine putting hours of work into an email campaign, only for it to end up in your subscriber’s spam folder. To prevent your hard work from going to waste, brands should only send emails to users who have given permission, use familiar from and reply-to addresses, and use spam-checking tools. Brands should never send emails with deceptive subject lines, grammatical errors, or spammy sentences,

Vingsfire is the best Email marketing services company in Chennai.

Hard bounces are caused by permanent problems, while soft bounces are temporary issues that can be solved. Hard bounces are a result of outdated domains, invalid addresses, or the recipient blocking your domain. A soft bounce means the email is able to be delivered but it bounced back because the inbox was full, the server was momentarily down, or the email was too large. Vingsfire is the top Email marketing agency company in Chennai.

A bounce rate is the percentage of emails that were not delivered to the intended recipient. The best way to improve your bounce rate is by requiring double opt-in for new subscribers, regularly cleaning your email list, and making sure your emails are not labeled as spam. The average bounce rate for a business is between 2-5% – anything higher should spark a further investigation. Vingsfire is the best email marketing services company in Chennai.

A seasonal email campaign is based around any holiday or time of year. When it comes to seasonal campaigns, it is important to have a buildup before the event to build awareness, as well as a follow-up to show appreciation and offer last chance deals. One of the reasons seasonal campaigns are so effective is because they are for a limited amount of time, so it is best to start early and use urgency in your messaging. Vingsfire is the top email marketing agency company in Chennai.

Every time you gain a new email subscriber, you should have an automatic email to welcome them. This welcome email serves as the first step in developing a relationship with the user. The email should include a personal message, thank you note, and maybe even a thank you gift for signing up. Vingsfire is a leading email marketing company in Chennai.

A drip campaign is a type of email campaign that is triggered by the user’s actions or behavior. A trigger can be the user abandoning their cart, downloading content, not opening emails, or responding to a survey. Drip campaigns are designed to help brands re-engage with customers and move them to the next step in their consumer journey. Vingsfire is the best email marketing service company in Chennai.

When a new user subscribes to your email list, companies should automatically respond with a welcome email. Other common content includes promotions, blogs, newsletters, company announcements, videos, and even testimonials. Vingsfire is the best email marketing platform in Chennai.

As with most campaigns, the amount of emails your company sends should match the needs and goals of your business. But, it is important to remember: sending too many emails is as bad as not sending enough. A majority of companies resolve to sending emails anywhere from 3 times a week to 2 times a month. It all depends on the amount of content you have to promote and share with your subscribers. Vingsfire is an email marketing specialist in Chennai.

Emails sent from your company should always come from a valid business address. At Pink Dog Digital, our emails come from enews@pinkdogdigital.com or info@pinkdogdigital.com. This ensures the emails you send are not being sent directly to your subscriber’s spam. Vingsfire is an email marketing expert company in Chennai.

The most effective way to get people on your email list is by leveraging pop-up forms on your website. Users that list your website are already interested in your brand or products, so they will most likely sign up for emails if prompted. This method is even more effective when coupled with a special incentive or offers – for example, 15% off your first order when you sign up for email. Vingsfire is the best email marketing solutions company in Chenai.

While outbound marketing is not completely dead yet, it does present a lot of problems for businesses. For many outbound strategies, it is difficult to properly measure your return on investment – unlike website analytics, it is impossible to track if your consumers are coming from print ads or radio ads. Compared to inbound, outbound marketing often has much higher costs with lower conversion rates. Vingsfire is an effective email marketing company in Chennai.

Inbound marketing attracts customers by providing relevant and valuable content through SEO, social media, blogs, videos, and emails. Inbound marketing attempts to build lasting relationships with consumers by offering products and services that will solve the user’s current problems. Rather than sending out messages to the general public, inbound marketing focuses on targeting users that are likely to be interested in your products and services. Vingsfire is the best email marketing consultant company in Chennai.

A buyer persona is a fictional consumer that represents a brand’s target audience. The persona possesses all the characteristics of the company’s ideal customer, including demographic, interests, and behavior. A buyer persona helps brands better understand their customer’s needs, experiences, challenges, and goals, in order to better market to and serve them. Vingsfire is the top email marketing company in Chennai.