Digital Marketing, web development

Top 8 Creative Branding Company Logos Inspire you in 2022

Branding Company Logos

Your company logo serves as a brand ambassador and serves as the foundation of your company’s visual identity. If you want to engage and capture the attention of your target audience, your logo must have a strong visual impact and resonate with them. That is why it is critical to focus on Branding company logos, especially if you haven’t rebranded in the last three to five years.

A company’s brand is more than just its logo, but it is often the logo that makes or breaks a brand’s identity.

So, whether you’re just starting a new business or rebranding an existing one, your brand strategy must include branding Name considerations.

Every year, we examine the most popular logo design trends in order to identify emerging styles and concepts. We see three major themes for 2022 that revolve around revival, nostalgia, and boldness.

1. Handwritten and hand drawn

Authenticity in design will be a major theme in 2022. People want to return to simplicity, and as we recently discussed in our look at marketing trends, they prefer to buy from brands that are authentic and socially conscious.

Many people prefer designs that appear to have been drawn by a real person after spending the last few years in isolation.

As a result, many business owners and designers have been experimenting with down-to-earth and DIY (do-it-yourself) aesthetics in logo design.

This trend is reflected in a variety of styles, including handwritten fonts, child-like drawings, doodles, and imperfect lines. You will also notice variations that have an unfinished, unpolished appearance that is more friendly and familiar than the typical perfect and polished designs you may have seen in the past.

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2. Symbolic use of letters

Wordmark logos are making a comeback in 2022. Wordmarks are increasingly being used by brands to convey their brand’s personality.

Letters aren’t just used to spell words in wordmarks. Their placement, style, shape, and layout now combine to form an image that adds context to what the wordmark says or means. There are numerous ways to play with this trend. As shown in the example on the right, you can use typography to form the shape of an object.

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3. Gradients

Gradients have been popular for a long time, particularly in website design. They’ve also become popular in branding company logos design in recent years.

This trend is exemplified by vibrant spectral combinations or appealing colour transitions.

Gradients in a logo can help your branding company logos design stand out and catch people’s attention. The trend is strongly associated with science, technology, or “future” themes. This will be the standard approach for start-ups, mobile apps, and games.

However, keep in mind that gradients are more difficult and often more expensive to print. So, if you want to try this trend, make sure you have a white and black version of your Branding company logos.

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4. Geometry and overlapping layers

Geometric designs have always been visually appealing.

The foundation of this simple but visually impactful branding company logos design trend is made up of basic shapes such as lines, squares, and circles. This trend also employs low-opacity shapes in complementary colours that overlap. Designers are experimenting with different line thicknesses and font-weight combinations in 2022.

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5. Effective use of white space

Many designers and business owners have long ignored negative space (also known as “white space” in a design) when creating a branding company logos.

Designers, marketers, and business owners, on the other hand, are increasingly realising that white space is an untapped potential in logo design. As seen in the examples above, white space expands the design real estate for your logo and creates a distinct visual experience.

By carefully combining symbols and letters and including hidden shapes or objects in your branding company logos, you can get creative and play with optical illusions or double meanings. Do you recognise how the FedEx logo effectively uses white space in its logo. When done correctly, white space can help create a witty and endearing logo that can break the ice with a potential customer.

6. Vibrant colours and fonts

Bold colours and fonts demonstrate a collective desire to be expressive. They assist you in communicating your brand’s identity clearly and loudly. Bold colours will not work for every brand, so think about your target audience and how they will react to bold colours or fonts in your logo. You can try out unusual elements, such as bright neon colours, which can be eye-catching and memorable when used correctly.

7. Tall and slim

In 2022, narrow and tall logos will make a comeback. They represent a new departure from the dominant horizontal orientation of typical logo designs seen in previous years.

In logo design, vertical orientation has several advantages. Simply changing the orientation of your logo will help it stand out from other horizontal designs.

Furthermore, tall logos are ideal for use on mobile phones and tablets.

The sleekness inherent in this logo design trend makes this suitable for artisanal brands, fashion companies, personal branding, design studios, and boutiques.

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8. Bold colors and bold fonts

Bold colours and fonts demonstrate a collective desire to be expressive. They assist you in communicating your brand’s identity clearly and loudly.

Bold colours will not work for every brand, so think about your target audience and how they will react to bold colours or fonts in your logo.

You can try out unusual elements, such as bright neon colours, which can be eye-catching and memorable when used correctly.

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Conclusion:

Choose a trend or style that fits your brand when considering current logo design trends and styles. If you’re unsure, Vingsfire is happy to assist – please let us know if you’d like a free design consultation with our team.

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